My Story
Viktoriya is born and raised on the Pacific coast of Russia. She has made a journey through the ocean and landed in San Francisco 10 years ago. In her designs she wants to recreate the cross-continental and cross-cultural experiences from living on the opposite sides of the globe.
She is also the youngest of her four sisters. That’s why growing up, Viktoriya had to wear sometimes shabby and outdated clothes from the older sisters. She always had a dream of creating her own wardrobe, full of stylish and marvelous garments, ready to wear either to school or a party. When Viktoriya was 13 she saw Marc Jacobs' spring collection and realized that she wanted to express her dreams in her own designs. Since then Viktoriya has been creating designs for young women who want to be bold, independent, and a little adventurous.
Even though the road to her own brand was never smooth, Viktoriya wants to show that every woman deserves to be beautiful. She combines the experience of living on the both coasts of the Pacific Ocean – developing region in Russia and tech driven Bay Area. She shows that being beautiful doesn’t have to be expensive and teaches women to stay true to their values. Viki is an inspiration that brings the best of childhood and cross-cultural experiences of Viktoriya Plesha.